Paul Levinson - Twice Upon a Rhyme (Happysad records. USA. 1972)

Listen to: "You are everywhere"

Simply incredible private pressing from New York that took three years to record, mix and release. The opening track "You are everywhere" sets the tone for this Folk Rock/Psych album. The record has so many elements swirling around in the mix that at times it's hard to pin down exactly where Paul is coming from. That's no criticism though, infact quite the opposite. It keeps the album fresh and vibrant.

Listen to: "Forever Friday"

Sometimes when i listen to this album, it somehow transports me forward in time rather than back in time. Many of the songs make me think of the whole Elephant 6 label scene back in the early 1990's with bands such as The Olivia Tremor Control and The Apples in Stereo. It mixes up enough styles and influences to keep the album constantly interesting. What really caught me out with this album was something i could never quite put my finger on. It's as if Paul has poured part of his being into the grooves. It's a very personal album and you get a real shot of Paul.

Listen to: "Antique shop"

I'd go as far to say that i became obsessed with this album to the point where i contacted Paul. Before i knew what had hit me i had started a record label, licensed the album from Paul and pressed up 250 copies on heavyweight virgin vinyl! If i wasn't ready for that, i really wasn't ready for Paul. I sent Paul the advance and thought i'd quietly get down to work. However, from the very start this repress was a joint effort. I've lost count of the emails that have fired back and forth across the Atlantic, both work an personal. Paul is such a kind and warm man whose enthusiasm has no limits and being involved with Pauls album has been an experience i will never forget.

The album was taken into the studio for a superb remaster. There's been no remixing, we've made the bottom end stronger and brightened up the top end. Paul has said that it sounds better than the original and i have to agree. However, we have had the advantage of modern technology.

The soundfiles here are from my original copy and not the remastered repress.

The repress is available wholesale from Whiplash Records in the UK: sales@whiplashrecords.co.uk

and Vea Music in Greece:

It will be on sale in the Whiplash Records ebay shop from Sunday evening on 5th December 2010.